How much does TWICE earn? I think there are many people who have once wondered such a question.
Many would have said that each members have an annual income of over 700 thousand USD.
By the way, TWICE has signed about 10 advertising contracts in 45 days since its debut, and it is said that it earned about 1.3 million USD.
In this article, we will calculate in a little more detail How Much Does TWICE Earn Per Year. If you want to know more about their earnings, scroll down to this post!
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TWICE Income ①: CD Sales
There is no latest data on CD sales, but it is said that in 2019, the Japanese market alone will be about 5.2 billion yen.
It’s a tremendous amount of money to ask, but it is said that CD sales are deducted from record companies and stores that sell them, such as jacket production costs, and about 1 to 3% is passed on to singers.
It’s a little hard to think that a group like TWICE is still 1%, so here we will calculate it as 2 to 3%. Therefore, of the 2019 CD sales in the Japanese market, TWICE members will earn about 100 million to 150 million yen.
Considering that Japan still has more people buying CDs than other countries, TWICE has many Japanese members, and Japanese people occupy most of the overseas fans, even considering the world’s CD sales, Japan Isn’t it reasonable to multiply the sales in Japan by 1.5?
Here, let’s assume that about 150 million yen to 225 million yen will be the share of TWICE members.
TWICE Income ②: Music Distribution Service
Nowadays, many people listen to music with apps such as Apple Music, Amazon Music, and Spotify instead of buying CDs.
By the way, these services pay the artist according to the number of times the music is played.
It is said that TWICE’s sales at Spotify in 2020 will be about 2.9 million USD.
If Apple Music and Amazon Music are about the same amount, the music distribution service will generate sales of about 8.9 million USD.
Assuming that the office’s share is half, the member’s share will be about 4.4 million USD.
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TWICE Income ③: YouTube
TWICE’s official YouTube channel was launched in March 2016 and has been played about 6 billion times so far.
The ad unit price varies depending on the country and the length of the video, but here it is 20.2 million USD when calculated with 0.0059 USD per playback.
This is because there are many long videos to some extent, and it is easy to get good advertisements if it is a channel like TWICE, and in the United States, etc. it is about 0.074 USD per playback and the unit price is high.
If you divide this by about 6 years of YouTube operation period so far, it will be about 3.3 million USD per year. TWICE also have an official Japanese channel, which opened on February 22, 2017, and has a total of 1.4 billion regenerations.
Japanese people mostly play this, and it seems that there are quite a few short videos, so if you calculate with 0.3 yen per playback, it will be 420 million yen.
Dividing this by the operating period of about 5 years gives 85 million yen. The total is about 530 million yen, and I don’t know the ratio with the office, but if this is also half, 260 million yen will be the member’s share.
TWICE Income ④: Others
In addition to these, there are various incomes such as programs/ CM appearance fees, live performances held all over the world, sales of fan clubs and goods, and individual model and brand ambassadors.
Besides, if someone sings at karaoke or someone such as YouTube uses TWICE songs, it will be TWICE’s income.
This is the only thing you can’t understand without looking into the contract, such as how much the unit price is, so let me omit it here. However, the other parts here will be quite expensive.
Summary: How Much is the Annual Income of TWICE Members?
To summarize the calculation results so far…
・ CD sales of 1.1 million USD to1.6 million USD
・ Approximately 4.4 million USD for music distribution services
・ 1.9 million USD on YouTube
This alone will be about 7.4 million USD, so each member will have an annual income of 800 thousand USD.
Other income will be added to this, so depending on the amount of personal work, everyone will have an annual income of about 1.1 million USD or more, and members who have big contracts will have an annual income of about 2.2 million USD.
It’s a rough number, but I think it’s not far off. It’s a great annual income, but it’s proof that it’s fascinating the world, and idols can’t earn a lifetime, so I hope you’ll do your best now!