Although it is evident that BTS is quite famous these days, there are some fans who love them beyond their wonderful performance, of course, you can count me in! If you’re one of us who wants to know BTS Logo Meaning, then this is the right post. Keep scrolling and get to know more about the BTS Logo.
BTS (ARMY) Old and New Official Logo! What is the meaning of it? The new logo is Dope!
Nowadays, I think that the logo of the symbolic door motif that represents BTS and ARMY is famous. However, from its debut to the present, BTS has gradually changed its name and goals of the group, including the logo. In this post, we will introduce in detail the design of BTS? ARMY old and new logos, how they were made, and the meaning behind them.
BTS/ARMY Old Logo Design and its Meaning
Here is the logo of BTS at the time of its debut.
Nowadays, it is known as BTS by many people, but when it debuted, it was mostly referred to as BTS. The idea of the logo was the bulletproof vest worn by the army, which is perfect for the name of BTS. Although it’s not that fashionable, it looked cute and friendly, so it’s easy to remember.
The group name BTS has the meaning of “preventing and stopping bullets called social stigma and oppression toward teens and twenties and playing out while protecting their music and values.”
The fan name of BTS, which debuted in June 2013, was decided to be called ARMY in July 2013. It was decided by a vote of the fan club name held at the fan cafe. The origin of the fan name ARMY means “Adorable Representative MC for Youth”, which means “attractive MC representing young people”.
The other is that the bulletproof vest and the army are always set. The fan name was changed to ARMY with the meaning that the fans and members are always together by heart.
Also, the letters “BTS” in the old logo are divided into 7 blocks, which are said to represent a group of 7 members. Furthermore, it seems that ARMY speculates that the number 13 may be hidden in the letter of the alphabet “B” of BTS until June 13, 2013, which is the group’s debut date.
BTS’s lightstick is a bomb motif that matches the design of the group name and the new logo. For about four years when they introduced the old logo, BTS have used songs to express the dissatisfaction with society and the pain and regret that represented the feelings of young people, which is also the origin of their group name.
There are many songs with different variations from the KPOP idols who were active until then, and I think they were very prominent at that time in both good and bad ways. They are often criticized and even said that they will never sell.
Many people look at the people who are the first to get out of the middle in any era, but when you look at the achievements and results of BTS now, you really don’t know what will happen in your life!
When the group name BTS was decided, the members themselves seemed to be shocked, and from that embarrassment, it seems that the group name was kept secret for a while.
Therefore, there may have been many members who were not satisfied with the design of the old logo.
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BTS/ARMY New Logo Design and its Meaning
The BTS logo changed to the current one in July 2017. It seems that they decided to change the logo because the design of the bulletproof vest with the old logo will gradually deviate from the world view that BTS wants to show from now on.
The new logo was released as a motion graphic image through each SNS. Here is the video that came up at that time.
The words “SEE YOU THERE” appear in the video, and the BTS logo meaning, which is the image of the light coming in when the door opens, is projected, followed by the ARMY logo. At the end of the video, which looks like a movie trailer, there is a narration called “Beyond The Scene, BTS” by RM.
It is a logo created over a year by a top design consulting company in South Korea, BTS members and offices are discussing together, and further stuffing fans’ wishes. Compared to the old logo that was used to be the image of an army vest, BTS has been reborn with a sophisticated and simple logo.
The idea behind the design of the new logo is “a symbol of youth that goes beyond reality and opens the door to grow.” The ARMY logo, which was created at the same time as the BTS logo meaning, seems to have incorporated the scenery that the members see when opening the door into the design in order to express the moment of youth projected by BTS itself.
The door design of the new logo is not limited to the logo but has been used for various photography, sets, and door motifs since then.
In addition, BTS has added a new meaning to the group name that was used outside of activities in Asia which means “Beyond The Scene”. This word means “youth who constantly grows toward their dreams without actually settling down.”
While continuing the meaning of “boys who prevent teenage oppression and prejudice,” which is the origin of the group name so far so that the album concept and activities can be integrated into one according to the passage of time. BTS has defined and visualized the Bulletproof Boy Scouts brand with a future-oriented concept that applies.
Those who are active globally may have increased their name recognition in the world at once by unifying them with BTS notation. Even now, when I sometimes see people saying “BTS” during promotion activities in Japan, I feel that the name “BTS” has permeated the world so much that it makes me feel nostalgic.
Before the announcement of BTS’s new logo identity, the members posted the following comments on Twitter, so we can see that all the members really like it. One of them said “I really like the new brand identity, I’m looking forward to it, and I want to show it to everyone as soon as possible. Above all, I’m glad that we and ARMY are united and have an important meaning.”
The new logo, which is a set of BTS and ARMY, is simple and stylish, easy to use for goods design and motifs, and is more sophisticated than the old logo, so it is the perfect logo for BTS in this current world.
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New BTS/ARMY Logo Ubiquitous
After all, don’t forget the exceptional ARMY tattoo on Jungkook’s hand. The logo mark is engraved on the back of the hand, which is easily visible to everyone, and the letters ARMY are engraved on the most prominent knuckles. I feel Jungkook’s passion for living in this place and love for the group.
Also, the new logo motif is often used in BTS stage sets. This is a logo mark created by multiple dancers taken from the sky. Here, the flower path in the arena is the logo mark.
This logo is also used on the stage and floor. I think the new logo has become as important and symbolic to BTS as the group name.